BRANDING, IDENTITY, LOGO, & GRAPHICS.

Rainbow Knitwear, a range of high-end intarsia knits, was launched in 2002 and needed a logo and brand identity to complement their range of products.

The premise of the colourful range was “Happy Knitwear” with influences including 1980’s Blue Peter, the 1970’s TV show called Rainbow, early Arcade games, and vintage knitwear as worn by Gyles Brandreth.

 

The colourful main logo, using all the colours of the primary rainbow, was developed with a scrolling capital “R” to invoke the yarn used to create the knitwear.

For printed materials such as business cards, catalogues, and swing-tickists, a simple rounded sans-serif font was used for body text with graphic blocks of colour, reminiscent of children’s “how to read” books.

Handmade in Wales, Rainbow Knitwear was featured in The Telegraph, I.D. Magazine, The Observer, and The Face, to name a few publications, and received orders from Jones, Browns, Fletcher, Beams, Bond, Fred Segal, No-One, Zoltar, and many others, as well as developing a cult following in Japan.

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