BRANDING, IDENTITY, LOGO, & GRAPHICS.
Started back in 2002 as an affordable tradeshow for new & young designers, Margin wanted a to update their branding in 2006 from the previously neutral beige palette to something more colourful to accurately reflect the diversity of clothing & accessories brands the show presented to buyers and press.
CMYK, the four key colours used when printing (Cyan Magenta, Yellow, and Black), were selected for their versatility and freshness along with the inspiration of pop-art, half-tone dots. Versatile and fresh when used online (the website & banner ads) and in print (invitations & magazine adverts), the branding has helped spread the word about the show and made it stand out on social media.
286Blue also designed the artwork for the promotional music CDs given to visitors of the exhibition. Artwork Record labels included Tru Thoughts, Catskills, Jalapeno Records, Ubiquity, and Nouvelle Vague.